BACKGROUND AND THE VISION
Every citizen has a right to participate and benefit from national economic
development. However, for most women, this right is denied because of their lack
of economic self-reliance, access to employment and appropriate working
conditions, and control over economic resources, land, capital and technology, the
removal of all obstacles that hinder women's economic empowerment to enable
them to enjoy their economic rights and achieve equality in access to, and
participation in economic structures and policies, the Andhra Pradesh Women’s
Cooperative Finance Corporation has a transformational development agenda,
and operates from shared principles and values.
The Corporation believes that poor women are dynamic economic agents, not
passive beneficiaries of social services, and that successful economic
development has women as its focus. Corporation shares commitment to building
financially sustainable integrated services for rural women. It supports local
initiative, and trust that local practitioners and institutions are best able to decide
the right service, as well as the most appropriate delivery mechanisms, that will
move the rural women from survival to growth.
JOURNEY INTO THE CONTRIBUTIONS COMMITMENTS KEPT OVER THE YEARS
The Govt of Andhra Pradesh has made impressive progress in implementing a
wide spectrum of social sector and community development schemes to help
various weaker sections in partnership with the people of the state. The statement
of the Govt accords priority to the women participation in economic development
by providing various measures.
AP Women’s Cooperative Development Corporation Ltd. (APWCDC)
popularly known as Women Development Corporation of Andhra Pradesh for the
rest of India is a Government of Andhra Pradesh undertaking and functions as a
part of the Department of Women Development, Child and Disabled Welfare was
established in the year 1975 registered on 18/03/1975 wide T.A.No.693/75 under
the provision of section 7, of AP Co-operative societies Act.1964.with the aim of
empowerment of women on the eve of International Women’s Year.
AP Women’s Cooperative Development Corporation Ltd. (APWCDC) being
the front –runners in promotion of economic activities among the rural women in
Andhra Pradesh, selects poor rural women in the districts of Andhra Pradesh
through their Mahila Vikasa Kendrams (Women Training Centers) and provides
skill development training in marketable trades with the support of A P State Govt,
NABARD, SIDBI, and Govt of India through the Women & Child development
department under different schemes, for promotion of different traditional and nontraditional
economic activities among the poor and deprived women.
All the Mahila Vikasa Kendrams are housed in 10 to 12 acres of land with well
equipped training equipment, stay and boarding facilities, and administrative set
up. These Resource Centers are the overall development of women in the
district. In practical terms this means creating an environment that will help a low
income woman to build her business, improve her living conditions, keep her
family well-fed and healthy, educate her children, develop respect at home and in
her community, and secure a political voice. Being a Proactive responsive
Institution towards the women need over the years has being taken many
activities that facilitate the holistic development of rural women.
Core activities of the Corporation:
-Structured capacity Building trainings to rural Women through Mahila Vikasa Kendrams.
-Management and Construction of Working Women’s Hostels
-Coordination of NGOs programmes
A BRIEF DESCRIPTION ON THE STRUCTURED INPUTS
Structured capacity Building trainings to rural Women through Mahila
The structured Integrated approach of trainings given through these Mahila
Vikasa Kendrams in the State consists of basic Skill Up gradation through
Vocational Training Programmes ,Entrepreneurial ship Development
Programmes/Sensitization Programmes, Demonstration Programmes, Production
Units, , Incubators, Mother Units, Nursery and Horticulture, Marketing and
Business Counseling Centers.
The other major intervention and support programmes taken up through these
centers are Residential bridge Schools for Girl Child Labour Rehabilitation,
Anganwadi Training Center (AWTCs) for refresher course to the field functionaries
of Woman Development and Child Welfare Department.
Skill Upgradation Vocational Training Programmes:
Residential training is imparted in district specific trades with Market
oriented syllabus/course contents using Wide variety of training
methodologies such as Group discussions, role plays, panel discussions,
interactive session, Field visits/exposure tours, Guest lectures, Personality
development & spoken English courses linked up with employment
Placement through self employment and wage employment.
The broad traditional and non traditional trades and courses so far
taken up are
Traditional And Non Traditional Trades
Fashion Technology, Blcock Printing Plastic Wire Handicrafts,Hosiery,
Lace Making (Ghanpur, And Narsapur),Hand Embroidery And Zardosi,
Leather And Rexene Products, Jute Products, Foot Wear, Nursery Raising
And Grafting Technology, Beauty Culture, etc
Computer Applications, Desk Top Publishing, Pre Primary Teachers
Training, Community Health Workers, Multipurpose Health Workers,
Printing Technology, Screen Printing, Electronic assembling, electrical
appliances repairs and maintenance Canteen Management, House
Keeping, Bee Keeping etc.
Entrepreneurship Development Programmes (EDP)/ Sensitization
Entrepreneurial, managerial & accounting skills are imparted to the women
trained in various vocational training programmes. Some of these
programmes are conducted with assistance from NABARD under the
REDP scheme and from other line department, dovetailing with various
schemes PMRY, CMEY, SGSY, SGSRY etc.
Sensitization programmes to tackle the issue of gender discrimination and
insensitivity towards women is conducted to field functionaries of various
departments and women groups involving the line departments in the
District such as Women Welfare Dept., Health & Family Welfare DPEP,
Women Empowerment Dept., etc.
Demonstration programmes are intended conduct one day exposure cum
training in some trades like floral arrangements, embroidery, saree rolling
bakery, fabric painting, pot painting, fast food, preparation of jam jellies,
squashes etc. for the house wives.
The Production units have been set with a vision that they provide gainful
employment to ex-trainees besides contributing for the self sustainability of
Mahila Vikasa Kendrams to name a few Printing, Screen Printing, Bakery,
Dress Making, Leather Articles, Soap Making etc. are functioning. (2) Major
units - Off-Set Printing and Screen Printing units are functioning in the
premises of Head Office.
Incubators have been setup with the equipment/machinery available in the
Mahila Vikasa Kendrams to facilitate those women who have
entrepreneurial skills but lack finance to set up their own units. It is
available on nominal rent basis to encourage women entrepreneurs and
women groups for starting their production prior to establishing their own
Mother Units have been set up to facilitate those women who have the skill
but lack entrepreneurial skills. These centers provide transfer of
technologies, training to women, quality control and production techniques.
Women manufacture the products in their households with semi finished
raw materials given through these centers, and send them back for ultimate
packing, pricing, branding and marketing.
Nursery and Horticulture
Every Mahila Vikasa Kendrams has 4 to 6 acres of land vacant for
development for optimum utilization of vacant land Medicinal Plants, Fruit
gardens, Flower orchids, Aquaculture, Nursery; Kitchen garden etc. are
grown depending on the suitability of the soil.
Marketing Initiatives through Taruni Resource Center
Taruni Resource Center has been set up with a vision to create marketing
platform to the products produced by rural women by providing and to give
continuous skill up gradation and guidance, this would Eliminate
Middlemen and improve bargaining power. Through this center Facility for
design development and brand management, exposure to modern
marketing and sales techniques would be provided through Exclusive
workshops, seminars to buyer & seller meets. and exposure to social
development aspects are also provided
Business Counseling Centers
These centers are established to provide information and guidance to
women and assist them in forwarding their proposal for setting up
enterprises as per the procedural requirements of various financial
The Other Major Intervention and Support Programmes Conducted through
the Mahila Sisu Vikasa Kendrams
Residential bridge Schools for Integrated Girl Child Labour
This Programme is undertaken to mainstream the girl child Labour working
with hazardous and non-hazardous industries and school dropout through
the bridge school. Bridge course is conducted for 100 children per annum
through each District center. These programmes are conducted with
assistance from ILO and DPEP
Anganwadi Training Center (AWTCs):
These training centers imparting training to Anganwadi Supervisors,
workers and helpers of ICDS projects
Corporation has also implemented a Bilateral Project Andhra Pradesh Training of
Women in Agriculture and Allied Sectors (ANTWA):
Post Harvest Value Addition
and Enterprise Development project Aimed at promoting the holistic development
of women, Small, Marginal & Land Less Agricultural labour by exposing them to
relevant technologies and entrepreneurial skills for greater access to information
and resources and technology in agriculture and allied sectors. The Project area
12 districts Srikakulam, Vizianagaram, Visakhapatnam, Prakasam, Chittoor,
Cuddapah, Ananthapur, Kurnool, Khammam, Nalgonda, Warangal, and
Rangareddy. Project was implemented during , 2001 to March, 2004 the
Activities, were Capacity Building Training cum Production Centers (TCPCs)
Construction of Haats and Institutional Buildings.
II. Construction and Management of Working Women’s Hostel (WWH)
With an intention of creating a safe and secured living accommodation for
working women the Corporation had with the assistance of Government of
India .(18) WWHs have been sanctioned and out of which 14 WWHs are
completed. 10 WWHs are managed by WD & CW Dept., and 4 are managed
by APWDFC. Construction of (4) WWH buildings are in progress.
III. Coordination of NGOs Programmes:
Corporation is the Nodal agency for Processing of NGOs proposals for setting
up of employment cum income activities with the financial assistance of
Government of India. As a nodal agency along with processing Implementation
and Monitoring of the projects are also done.
IV. Micro finance Programme
Corporation felt that providing the economic sustainability of women through
economic empowerment it was felt by the Corporation that mere imparting
vocational training programs does not help women as they are not able to
utilize the skills acquired as they fall under two broad categories, one those
with trade skills but lack of financial support. The second category of women is
the target women for consideration for the proposed Micro Finance Program.
BACKGROUND AND THE VISION
THE PRESENT AGENDA AND VISION TOWARDS AN INTEGRATED
APPROACH FOR ECONOMIC EMPOWERMENT OF RURAL WOMEN
The objective of the Corporation is to achieve sustainable development and
employment for women in order to ensure long term benefits that will usher
women’s development has chalked out an ambitious plan to work in partnership
with rural women to facilitate to improve their life standards by their own
contribution has taken up new initiative in order not only to compliment the
existing activities aimed at uplifting of women.
Corporation would achieve this novel partnership oriented goal by being a co -
applicant in the women barrowings for establishing self sustainable viable long
term projects which would not only create self employment to the women
associated through these projects but also crate employment opportunities to
many more women in the project area by availing financial assistance from
banking and Financial Institutions.
The Innovative Partnership programmes are in the areas brief detailed
Setting up of Water Plants (Taruni Water Plants):
To supply safe drinking water and to overcome the water borne diseases
prevalent among the rural areas it was felt that supplying of good quality water to
all the needy persons is a pre requisite. At present the leading companies are
getting huge profits as the production cost is to the tune of Rs.3/- per liter, where
as the selling price is Rs.10/- to Rs.12/- per liter. The wide margin can be utilized
for taking up empowerment activities for women. It is proposed to set up water
plants in each district and market the treated water in bottles under the brand
name “Taruni”. The marketing and distribution will be done through women
groups, if necessary by obtaining autos are trucks through finance either from this
Corporation or other financial institutions. In case the Corporation has to finance
the autos and trucks, each plant will required 2 mini trucks and 2 autos. This
intervention would not only improve the health of the rural people but would create
employment to rural women.
Setting up of Taruni Facility Centers:
To facilitate women and to encourage rural women to utilize the information
technology in a comfortable and secured environment it is proposed to set up
3000 Taruni Facility Centers, each center consists of one computer and laser
printer, photocopier; fax machine, internet and telephone with STD/ISD facility.
It is observed that there is good scope for improving the quality of the food items
that are locally prepared to have a better shelf life and quality low cost easily
adaptable technology is necessary for the small entrepreneurs who can be
encouraged to improve the quality and packaging by making the technology
inputs and finance accessible it is papooses to introduce the same through Taruni
There are no. of tourist spots in the State of Andhra Pradesh where there is good
potential for marketing the items produced by the women such as utility items ,
water bottles, snacks and bakery items etc. which would create employment self
and wage to the rural women through this activity
Through the market intelligent report the hosiery units and the ready-made
garments have wide National and International market. The activity requires small
changes in the technology and design and the same time this item of work
provides huge employment to women. It is proposed to train the women and also
provide necessary equipment and machinery, through these centers with market
Corporation at present has production center for which markets are developed
which has not been very successful hence It is proposed to de-link the production
from the marketing activity. For this purpose marketing network is proposed, to
be developed at Head Office and other centers, for developing the network and
the infrastructure support
To encourage community and integrated farming It is proposed to set up farm in
each districts to an extant of 10,000 acres, which would be split into units of 50
acres for supporting 20 families. In these farms it is proposed to take up dairy,
horticulture, apiculture and normal tree plantations. The plantation provides longterm
employment where as other activities give immediate returns. It is proposed
to share 50% of the returns with the beneficiaries which would in long run through
these farm families could provide opportunity to more needy persons through
expansion methods. The farms will also be earning the benefits from the carbon
credits, and will thus serve for environment improvement.
Taruni Cold Storage
Keeping the huge post harvest losses due perishable quality of the agro based
produces and non-availability of the cold storages the farmer has to incur heavy
losses, as production costs will also not be realized to these losses. It is proposed
to construct about 10 cold storages in different parts of the State depending on
the requirement to facilitate the farm families
Taruni Power Projects
As it is proposed to develop water plants, resorts and commercial complexes, it is
desirable to have captive power generation units instead of depending on the
Diesel generators hence it is proposed to develop bio power plants.
It is found that on many stretches of national Highways or State highways there is
no proper place where motorists can have tea and snacks and food. If the Taruni
farm is located on the roadside the same can support the Taruni motel/dhaba by
supplying poultry products, milk and vegetables. The motels should also have
general and utility items for the motorists.
In some of the town ships is hardly any area for recreation purposes and the up
coming middle class population will be yearning for their entertainment and
relaxation. It is proposed to set up 20 such centers to be called as “Taruni
Resorts”. These resorts will contain gardens, Children Park, shopping complex
and restaurants to target this sector of rural population.
Taruni Complex- Working Women’s Hostels:
To create a secure home away from their homes for the working women, hostels
are not available in many towns and big villages, to fill this gap it is proposed to
set up about 80 such hostels in the State with the occupancy of 50 persons in
each. To create a congenial atmosphere a complex is proposed to be set up
which would have all the facilities are provided with the complex along with the
living arrangements a canteen, shopping complex containing beauty parlor,
internet and communication center, general stories, laundry, stationery and Taruni
Facility Center, GYM and medical center, apart from indoor game facility. The
complex can be accessed by the inmates of the hostel as well as other working
women in the area.
Keeping in the recent trends in micro finances, a need was felt to develop a easy
friendly non cumbersome micro finance programme to facilitate women to
encourage to take up income generation activities and also to encourage to
establish their own micro enterprises It is proposed to sanction loans to individuals
up to Rs.50,000/- for taking up their vocational activity. The criteria for availing the
loan would be that the women have not received any other loans from any other
organizations and are not a part of DWCRA group. Preference is proposed to be
given to beneficiary is linked to Vana Samrakshana Samithi, Sainik Welfare,
Police Welfare etc. so that the loan amount can be recovered with least difficulty.
The easy monthly installment is also be flexible so that the repayment in regular
This programme is intended to provide the basic humanitarian activity of providing
shelter to destitute, orphans and street children. Due to various reasons children
and young persons leave their homes in search of better avenues and as they
come face to face with harsh realities they seem to be lost and do not know where
to go. Their ego or guilt feeling will not allow them to go back to their families.
These young persons, if they are female fall prey to the ‘flesh traders’ and end up
in red light areas. And the boys may become vagabonds and resort to criminal
activities or other such unproductive activities.
Taruni petro stations
Some petro corporations are encouraging women to venture into petro stations,
by setting them up fully provided land is made available. The cost of the station is
recovered in phased manner.
The Corporation would take up the above projects in Phased manner, with the
support of women Partners and Financial institutions and Banks.